Top Ultracasual Games in Australia Q3 2021

The third quarter of 2021 saw significant activity in the ultracasual games market in Australia. Here’s a detailed look at the performance of the top five games during this period, based on data from Sensor Tower.

Fidget Toys Trading: 3D Pop It by Freeplay LLC, released in mid-July, experienced notable trends. Weekly downloads peaked at 38.8K in early August but showed a declining trend, ending the quarter with approximately 10.8K. Active users mirrored this pattern, starting with 68.2K in early August and tapering to around 29.3K by the end of September. Revenue was minimal throughout the quarter, with a slight increase to $58 in the final week.

Bubble Ouch: Pop it Fidgets from WANNA PLAY GAMES LTD saw an initial surge in downloads, hitting 71.8K in late June, but this quickly declined to 423 by the end of September. Active users followed a similar trend, starting strong at 54.8K and ending the quarter with 12.4K. Revenue showed minor fluctuations, peaking at $29 in late July.

DIY Makeup by Crazy Labs had a relatively stable performance. Weekly downloads ranged from 4.3K to 7.1K, with a slight upward trend towards the end of the quarter. Active users also showed a gradual increase, rising from 13.1K in mid-August to 20.7K by the end of September.

AMAZE!!!, another title from Crazy Labs, saw consistent engagement. Downloads increased from 3.3K in early August to 9.3K by the end of September. Active users also grew steadily, starting at 14.5K and reaching 23.1K. Revenue, however, saw a decline, peaking at $167 in early July and dropping to $52 by the end of the quarter.

Acrylic Nails!, also from Crazy Labs, showed a steady performance. Weekly downloads ranged from 4K to 7.2K, with a peak in late September. Active users remained relatively stable, fluctuating between 14.9K and 19.9K. Revenue saw minor peaks, with the highest being $85 in mid-August.

For more detailed insights and data, visit Sensor Tower.